Glossary
///DEFINITION
What is Schema Markup?
Schema markup is structured data added to a web page in a standardized vocabulary (schema.org) that helps search engines and AI engines understand the page content.
Schema markup, usually written as JSON-LD, labels content types like Article, FAQPage, Product, Review, HowTo, and Organization. It powers rich SERP features (stars, FAQs, breadcrumbs) and improves AI engine comprehension.
FAQPage schema is the single strongest signal for AI engine citation. Adding the right schema is one of the highest-ROI technical SEO and AEO tasks because it is fully under your control.
///READY?
Put the theory to work.
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