Glossary
///DEFINITION
What is SEO (Search Engine Optimization)?
SEO (Search Engine Optimization) is the practice of improving a website so it ranks higher in search engine results for relevant queries.
SEO covers three layers: technical (crawlability, HTTPS, sitemaps, schema, Core Web Vitals), on-page (titles, headings, keywords, internal links), and off-page (backlinks, brand authority).
In 2026 SEO increasingly overlaps with AEO. The same clean structure and schema that help Google rank a page also help AI engines cite it. Optimizing for both is the durable strategy.
///READY?
Put the theory to work.
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