Glossary
///DEFINITION
What is Anchor Text?
Anchor text is the visible, clickable text of a hyperlink, which gives search engines context about the linked page's topic.
Descriptive anchor text ("free SEO audit tool") tells search engines what the linked page is about, while generic anchors ("click here") pass no topical signal.
Over-optimizing with repetitive exact-match anchor text can trigger spam filters. Natural anchor text varies phrasing while staying descriptive, for both internal links and backlinks.
Related terms
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