Glossary
///DEFINITION
What is Internal Linking?
Internal linking is the practice of linking from one page on a website to another page on the same site, passing authority and helping search engines understand site structure.
Internal links distribute ranking authority (sometimes called link equity) across a site and help search engines discover and contextualize pages. Pages with no internal links pointing to them are called orphan pages and rarely rank.
Best practice is 2-5 contextual internal links per article, connecting related content into topic clusters. Anchor text should be descriptive and varied, not repetitive exact-match.
Related terms
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