Glossary
///DEFINITION
What is Content Decay?
Content decay is the gradual loss of search rankings and traffic that an article experiences over time as it becomes outdated and competitors publish fresher content.
Articles typically peak in traffic 6-18 months after publishing, then decay as facts go stale, links rot, and newer competitor content ranks above them.
The fix is content refresh: updating statistics, fixing dead links, expanding thin sections, and re-publishing under the same URL. Refreshing decaying content is often higher-ROI than writing new articles because the page already has age and backlinks.
///READY?
Put the theory to work.
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