Glossary
///DEFINITION
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the quality signals Google uses to assess content and the people who create it.
Originally E-A-T, Google added the second E (Experience) in 2022 to reward first-hand experience. E-E-A-T matters most for YMYL (Your Money Your Life) topics like health, finance, and legal.
Signals that build E-E-A-T include author bylines with credentials, author bio pages, citations to authoritative sources, original data, and consistent brand presence across the web. AI engines weight E-E-A-T heavily when deciding what to cite.
///READY?
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