Glossary
///DEFINITION
What is Long-Tail Keyword?
A long-tail keyword is a specific, multi-word search phrase with lower search volume but higher intent and lower competition than broad head keywords.
Long-tail keywords (4+ words) like "best CRM for solo real estate agents" convert better and rank faster than broad terms like "CRM" because they match specific intent and face less competition.
A sound content strategy targets many long-tail keywords with dedicated articles, building topical authority that eventually lets the site rank for competitive head terms too.
Related terms
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