Glossary
///DEFINITION
What is SERP (Search Engine Results Page)?
A SERP (Search Engine Results Page) is the page a search engine returns in response to a query, containing organic results, ads, and rich features.
Modern SERPs include far more than blue links: featured snippets, People Also Ask boxes, knowledge panels, image and video carousels, and increasingly AI Overviews that summarize answers directly.
Optimizing for the SERP in 2026 means competing for these rich features, not just position one. FAQ schema, structured data, and direct-answer content win SERP real estate beyond the standard listing.
///READY?
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